Courtesy of Walt Disney Company ©2002

Located at Downtown Disney Marketplace, Once Upon a Toy offers five uniquely themed rooms that add up to 16,000 square feet of fun. The retail playground was created by Walt Disney Imagineering in collaboration with Hasbro, Inc., the official toy and game company of Walt Disney World Resort.

Creative new toys from Disney and Hasbro await shoppers seeking toys and games that combine classic Disney attractions with popular Hasbro brands, including:

• A new MR. POTATO HEAD with Disney theme park accessories such as Mickey Mouse ear, a character autograph book, a Mickey balloon, a sorcerer's hat, and a teacup vehicle from Disney's Mad Tea Party attraction.
• Disney theme park editions of the world's most popular board games, including MONOPOLY and CANDY LAND, a new version of the classic detective game CLUE set inside Disney's Haunted Mansion attraction.
• Star Tours action figures from the "Star Wars"-inspired attraction from the creative forces of Disney and George Lucas.
• PLAY-DOH playsets based on Disney's It's a Small World and Buzz Lightyear's Space Ranger Spin attractions.
• A miniature version of Disney's Wilderness Lodge resort hotel made of the LINCOLN LOGS building set.

"Once Upon a Toy is a magical addition to the Downtown Disney area and a terrific place where children and families can play together," said Al Weiss, president of Walt Disney World Resort. "For babies just starting to play or baby boomers rediscovering childhood favorites, the store offers plenty of fun for everyone."

Alan G. Hassenfeld, Hasbro's chairman and CEO, said, "Once Upon a Toy offers visitors to Downtown Disney an incredibly unique play experience for 'kids' of all ages. Together with Disney, we've created a destination filled with great toys, games, and fun."

Inside, the store's spacious interior is bursting with whimsical touches and kinetic displays in all corners, including a ceiling-mounted spinner from THE GAME OF LIFE, a rotating conveyor bearing dozens of toys and games, and a child-size version of the Walt Disney World Railroad that travels a winding track suspended from the ceiling.

Guests will discover a wide selection of Disney playthings such as character stuffed toys, the new My Disney Girl doll and accessories, the new Disney Bear line of huggable friends, plus items inspired by the magic of Walt Disney World Resort, including miniature playsets of Disney's monorail system, Cinderella Castle, the Haunted Mansion, Dumbo the Flying Elephant and more.

Still more fun can be found in cherished Hasbro favorites including TINKERTOY, LINCOLN LOGS, PLAY-DOH, G.I. JOE, LIT-BRITE, and TONKA vehicles. Guests can build their own MR. POTATO HEAD from thousands of playful parts at a larger-than-life construction station after previewing the design on one of five touch-screen terminals.

Adding to the great guest experience, Once Upon a Toy is the first retail location at Walt Disney World Reosrt to feature touch-screen terminals that allow shoppers to have their purchases delivered free of charge to a Walt Disney World hotel or shipped for a fee to any domestic or international mailing address.

The Downtown Disney area is a 120-acre shopping, dining and entertainment metropolis incorporating the Marketplace, Pleasure Island and the West Side, set in a spectacular waterfront location.